Key Takeaways
- Interactive Strength plans to raise up to $500 million to build an FET treasury.
- The partnership aims to create a leading AI-driven personal training platform and enhance digital fitness services.
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Interactive Strength, which trades on Nasdaq under the ticker TRNR, announced Wednesday it has entered into a securities purchase agreement to secure up to $500 million in capital, which will be used exclusively to purchase FET, the native crypto of the Fetch.ai platform.
The company, which operates high-tech fitness platforms including CLMBR and FORME, has landed $55 million in early-stage funding from ATW Partners and DWF Labs.
With this decision, Interactive Strength is positioning itself to have the largest crypto treasury among US public companies focused solely on AI tokens. The company will use BitGo’s custody platform for trading and storing its FET holdings.
CEO Trent Ward believes the initiative will help advance TRNR’s goal of generating meaningful long-term value for shareholders.
“Digital assets are rapidly becoming an essential part of global financial infrastructure, and AI is the biggest technological leap in our lifetime,” said Ward in a statement. “Fetch.ai is the market leader at the intersection of the two most important technology trends today: artificial intelligence and crypto. We believe our strategy to acquire a significant number of FET tokens could dramatically accelerate our mission to create significant long-term value for TRNR shareholders.”
TRNR’s strategy, according to DWF Labs’ Managing Partner Andrei Grachev, is a sign of growing corporate interest in AI-driven digital assets.
“As a global leader in crypto investments and market making, we see enormous potential in TRNR’s treasury strategy and Fetch.ai’s vision, signaling the next wave of corporate capital markets embracing AI-driven digital assets.”
Apart from the investment, Interactive Strength and Fetch.ai will collaborate on AI-powered digital fitness services, integrating autonomous agents and AI into TRNR’s fitness ecosystem.
Commenting on the move, Fetch.ai CEO Humayun Sheikh said the platform’s use of autonomous agents sets it apart from traditional AI models, allowing users to build AI tools that can independently perform tasks and generate revenue.
“Fetch.ai’s ecosystem is built on autonomous agents that can interact, collaborate, and transact in real time,” he noted. “This enables users to build and monetize AI tools that operate independently—whether for booking doctor appointments, market forecasting, or personalized fitness plans.”
FET is trading at around $0.78 at press time, down nearly 4% in the last 24 hours, per CoinGecko data. The token is currently ranked among the top 5 AI-focused crypto assets by market capitalization.
Public firms are increasingly exploring altcoins outside the major players like Bitcoin, Ethereum, and XRP.
On Monday, publicly traded firm Synaptogenix unveiled a crypto treasury strategy centered exclusively on TAO, the native token of Bittensor. The company plans to acquire up to $100 million in TAO, aiming to generate yield through staking and long-term appreciation.
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