Dogizen, a new tap-to-earn (T2E) game coming to Telegram this August, arrives as the T2E sector gears up to be the runaway success of the 2024 bull market.
The new entrant puts a fresh spin on the tried and tested ‘tapper’ formula, sure to draw in dog fans and travel lovers in droves, and on Thursday it will open up an early version of its game for public access.
The launch announcement comes amid a huge week for the sector: Catizen (the inspiration for Dogizen) has confirmed a projected $500 million airdrop this month, Hamster Kombat has shunned VC funding options—clearly in no need of cash—to protect its user base, and new contender TapSwap is preparing an airdrop of its own.
Let’s take a look at the investment opportunities available in the T2E sector, and how Dogizen could end up being a top investment for this year and beyond.
Valuing tap-to-earn: Beyond the hype
The user metrics for tap-to-earn speak for themselves. Hamster Kombat alone now boasts over 300 million players, with the sector topping 400 million in total. But how does this enormous user base translate into value creation?
Notcoin is the best case study here. One of the first tap-to-earn titles to exist, Notcoin conducted “the largest gaming airdrop of 2024” back in May. 35 million users who played the game were eligible for the airdrop, which gifted 90% of the NOT supply to community members.
NOT has since reached a market cap of over $1 billion, having peaked at a staggering $2.5 billion in June, demonstrating that from humble beginnings as a screen-tapping minigame, ten-figure wealth can be created and sustained.
This performance has led to the $500 million valuation for CATI, the forthcoming token from Catizen, which now has over 26 million players. 43% of the token supply will be airdropped, a figure recently increased from 35%, indicating stronger-than-ever commitment to players—plus, players who log in the most will receive more tokens, rewarding the true supporters.
However, the most anticipated airdrop of the year is that of Hamster Kombat. 60% of the HMSTR token’s total supply will be sent out to players in what is reported to be the largest crypto airdrop—ever. With 300 million players now logged—almost one-third of all Telegram users—Hamster Kombat recently revealed it has turned down multiple VC funding offers in order to prevent users becoming ‘exit liquidity’ for backers, a testament to the sector’s loyalty to players.
With all of this background now in place, it’s clear that Dogizen joins an incredibly lucrative corner of the crypto market, awash with users champing at the bit to delve into new gaming experiences. Should it follow the lead of these other projects and branch out into crypto proper, it could become a potential-packed investment opportunity as well as a chart-topping game.
Tapping, TREATZ, and travel
Dogizen shares plenty of DNA with the niche’s most popular games, but adds a host of new twists that could pull in even more players: Dogizen’s mascot is a dog (crypto’s favorite animal), and the game’s travel theme aligns with the global user base that has carried T2E’s success.
The game is centered around the TREATZ token, an in-game currency that allows users to complete challenges, travel to new locations, and buy special items as they progress through the game. Of course, as a T2E title, users can farm TREATZ by tapping their screen within the Dogizen mini app—but there are new, innovative ways to earn that set Dogizen apart.
The Dogizen Universe is a key element in the game’s long-term roadmap, and will allow fans to build and release games within the Dogizen app. This creates an interconnected ecosystem of games, all offering something a little different, to meet the tastes of gamers of every type, while still allowing them to earn TREATZ and progress within the main game.
And this could be crucial in Dogizen’s efforts to create a sustainable, engaged community for the long haul. Notcoin’s pseudonymous creator, Sasha, recently said in an interview that tap-to-earn games will need to branch out far beyond simple tapping mechanics in order to create long-term value, doubting the viability of “cash grab” titles that simply want to draw in players with the promise of monetary rewards.
The Dogizen Universe will provide just this kind of gaming diversity, and alongside planned social gaming features, will ensure both dedicated tappers and curious gamers will have plenty to get excited about.
Whichever category you fall into, make sure you stay tuned on Telegram to not miss important updates, and head over to the Dogizen site to get early access to the game this August.