TLDR:
- BB Prime turns Franklin Templeton’s fund into collateral for yield-generating DeFi strategies.
- BENJI fund tokenization links U.S. Treasuries with blockchain-based financial infrastructure.
- BounceBit’s CeDeFi model blends regulatory safeguards with programmable on-chain finance.
- Native $BB token buyback supports ecosystem growth and future RWA yield products.
BounceBit has opened a new front in tokenized finance. The platform has launched BB Prime, a structured yield venue designed for institutional investors. It now integrates Franklin Templeton’s tokenized U.S. Treasury money market fund, giving users direct access to real-world asset yields on-chain.
Instead of holding these assets passively, BB Prime allows them to be used as collateral in yield strategies. This marks a turning point for how regulated capital could move in decentralized finance.
Franklin Templeton’s Fund Meets Blockchain
Franklin Templeton’s tokenized fund, known as BENJI, manages more than $700 million in short-term U.S. Treasuries. It was one of the first money market funds to record ownership directly on a blockchain.
By bringing BENJI to BB Prime, BounceBit lets investors keep their exposure to Treasury yields while tapping additional crypto-native yield opportunities. This approach aims to combine security from traditional assets with the flexibility of decentralized finance.
We’re proud to announce that Franklin Templeton’s tokenized money market fund is now integrated into BounceBit Prime.@FTI_Global‘s TMMF makes us the venue for the first active deployment of RWA in structured yield –– moving beyond passive holding into capital-efficient use. pic.twitter.com/BfR5bPq7bq
— BounceBit (@bounce_bit) August 5, 2025
BounceBit stated that this model unlocks a capital-efficient way to use tokenized assets. Traders can stack BENJI’s approximate 4.5 percent yield with other market strategies, turning idle holdings into working collateral.
BB Prime is the first major product under BounceBit’s CeDeFi framework. This model blends decentralized infrastructure with compliance tools required by institutional players. Know-your-customer checks, custodial management, and transparent reporting are built into the platform.
BounceBit said this structure is designed to bridge blockchain finance with traditional institutions that demand regulatory safeguards. By combining programmable logic with real-world asset backing, BB Prime could attract capital that has been sitting on the sidelines.
Growing Interest in Tokenized Assets
The launch comes as demand for tokenized real-world assets continues to rise.
According to BounceBit, regulatory clarity and the search for stable yield have pushed investors toward blockchain-based financial instruments. Franklin Templeton has already been a leader in this shift, and BB Prime’s integration signals a move from simply issuing tokenized assets to actively using them.
BounceBit also announced a multi-year buyback program for its native token, $BB, aimed at reinforcing its ecosystem. As BB Prime scales, the company plans to add more structured yield products, including other RWA-backed assets and diversified DeFi strategies.
This launch shows how fast tokenized finance is evolving. With BB Prime live and Franklin Templeton’s fund at its core, BounceBit is betting that the next wave of DeFi will be built on real-world assets.