In a social media-driven world where a single post can send the rumor mill spinning, McDonald’s has set off a frenzy of speculation with its latest cryptic video. Shared on Tuesday across their social media channels, this seemingly simple animated teaser has prompted buzz around two very different theories: could McDonald’s be bringing back its beloved all-day breakfast, or is a groundbreaking collaboration with the popular Doodles NFT project on the horizon? Regardless of what unfolds, this post has already had a noticeable impact on the Doodles NFT market, with sales volumes spiking. Here’s everything we know about the McDonald’s teaser, the Doodles NFT project, and the potential impact on both communities.
What’s in the McDonald’s Teaser Video?
The brief video clip posted by McDonald’s featured a hash brown and a coffee cup marked “hot contents” on a purple backdrop with a very intentional date: “11/18.” After a pink hand removes the coffee cup, a coffee ring forms on the surface, creating a smiley face with a curious one-eyed look—instantly evoking the whimsical style of Doodles, a popular NFT collection known for its playful, cartoonish illustrations. The soundtrack for the clip features lyrics about “waking up beside you,” which could hint at a breakfast-related update, adding fuel to the theory that McDonald’s may be reviving its all-day breakfast.
Is a Doodles NFT Collaboration in the Works?
As much as fans may hope for all-day breakfast, the NFT community is leaning heavily into the possibility of a Doodles partnership. The Doodles NFT project has built a loyal following with its colorful, hand-drawn aesthetic and storytelling style, making it a prime candidate for collaborations with major brands. The theory that McDonald’s might be partnering with Doodles gained further traction when Guillaume Huin, Senior Marketing Director at McDonald’s, hinted at a collaboration involving a “superb fan base.” For NFT collectors and Doodles fans, this speculation has been enough to trigger significant trading activity.
The Impact on Doodles NFT Market
In the hours following McDonald’s teaser post, Doodles NFT sales experienced a dramatic uptick. According to CoinGecko, Doodles’ trading volume surged by 565% over a 24-hour period, totaling 766 ETH in transactions—a clear indicator that fans and investors are betting on an announcement that could increase the project’s cultural footprint. In tandem with the trading volume spike, the floor price of Doodles NFTs jumped by 33%, reaching 2.71 ETH. While NFT markets often experience volatility, this surge demonstrates the magnetic pull that a global brand like McDonald’s can have on a digital collectible project.
Why This Collaboration Matters for Brands and NFTs
If McDonald’s does, in fact, announce a Doodles collaboration, it would mark a significant crossover between traditional consumer brands and the NFT space. More than just a marketing gimmick, such collaborations highlight how established companies are beginning to view NFTs as valuable brand extensions and engagement tools. For McDonald’s, a collaboration with Doodles could connect it with a tech-savvy, younger audience interested in digital art, Web3, and the broader culture of collectibles. For Doodles, partnering with a global brand like McDonald’s would elevate its visibility, potentially bringing in new collectors and solidifying its place as a cultural icon in the NFT landscape.
What’s Next? Waiting for November 18
Whether McDonald’s ultimately announces an all-day breakfast comeback, a Doodles partnership, or something completely different, the anticipation surrounding November 18 demonstrates how digital teasers and speculative engagement can drive brand visibility. Until then, the NFT community and breakfast fans alike will have to wait and see if this is a brand moment that brings together hash browns and high-tech collectibles.
TL;DR: McDonald’s cryptic teaser video has sparked widespread speculation of either an all-day breakfast revival or a collaboration with the popular NFT project Doodles. The post caused a 565% surge in Doodles NFT trading volume and a 33% increase in its floor price, showing the massive influence big brands like McDonald’s can have on NFT projects. Fans and collectors now eagerly await McDonald’s official announcement on November 18.