In an industry-first, 9dcc, the pioneering Web3 luxury fashion house, is set to captivate the fashion and tech worlds with its debut NFT-linked collection at the illustrious Paris Fashion Week. This innovative move not only marks 9dcc’s entrance into the high-fashion arena but also signifies a historic moment in the fusion of fashion with blockchain technology.
The Genesis of Fashion’s New Era
Founded by the esteemed crypto influencer Gmoney, 9dcc represents the intersection of luxury fashion and cutting-edge blockchain technology. The brand’s latest collection, which features near-field communication (NFC) chips linked to Ethereum NFTs, is a testament to Gmoney’s vision of creating not just clothing, but “Networked Products” that offer an immersive experience for the wearer.
A Visionary Fusion of Luxury and Digital Innovation
9dcc’s announcement to unveil its collection during Paris Fashion Week and NFT Paris is a bold statement in the fashion industry, heralding the arrival of the first crypto-centric luxury brand. This collection aims to redefine luxury fashion by integrating the physical and digital realms, offering a unique, interconnected experience for its wearers.
Ernest wears the 9dcc Signature Essential Structured Ball Cap, a 9dcc Luxe Glen Plaid Blazer, 9dcc White Poplin Tailored Shirt, and 9dcc Leather Cargo Trouser
Footwear courtesy of adidas
Model: Ernest Klimko
Photo: Aldo Carrera pic.twitter.com/ZI3SgwqnBy— 9dcc (@9dccxyz) February 20, 2024
Crafting a Timeless Collection with a Modern Twist
Targeting the “crypto mob,” the collection includes an array of luxury pieces such as classic ball caps, plaid jackets, and trousers, all designed with the crypto community in mind. Gmoney’s approach to subvert the negative stereotypes associated with crypto, by drawing style inspiration from classic American gangster aesthetics, speaks volumes about the brand’s mission to celebrate the positive attributes of the crypto space, such as risk-taking and innovation.
9dcc: A Legacy of Innovation and Recognition
Since its launch in August 2022, 9dcc has been at the forefront of blending technology with fashion. The brand’s “Powered by 9dcc” platform is a testament to its commitment to supporting creators with “networked products” technology. The recognition of 9dcc as the “Phygital Brand of the Year” at the Phygicode Impact Awards further cements its status as a trailblazer in the phygital (physical + digital) space.
An Invitation to Experience the Future of Fashion
With Gmoney set to speak at NFT Paris and private appointments available throughout the fashion week, 9dcc is poised to offer an unparalleled luxury experience. The collection will be available in limited quantities in Paris, with a global online launch set for the end of the week, allowing fashion aficionados and crypto enthusiasts alike to partake in this groundbreaking venture.
TL;DR:
9dcc is setting a new standard in the luxury fashion world with its debut NFT-linked collection at Paris Fashion Week. Founded by crypto influencer Gmoney, the brand merges high-quality apparel with blockchain technology, introducing the concept of “Networked Products.” With NFC chips linked to Ethereum NFTs, 9dcc’s collection aims to revolutionize luxury fashion by creating a seamless blend of physical and digital experiences. This landmark debut underscores 9dcc’s role as a visionary in the evolving landscape of luxury fashion and blockchain integration.